John Cullens
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Data Protection Regulation: What…

Lately, it seems whenever you turn on the TV, a new data scandal is brought to the public surface.  Between the Facebook-Cambridge Analytica data scandal..

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Getting Your Apartment Community…

It’s no secret that the share economy is on . From crowdfunding to coworking spaces, today’s hottest industry is all about exchanging resources on-demand. Emphasizing..

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Creating the Building Blocks…

The multifamily housing industry has a new driving demographic, and surprisingly, it’s not Millennials or Generation Z. In fact, the new kids on the block..

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Reach vs. Impressions: Which…

After months of development, your property’s new has hit the big time – or, at least, the social media channels you’ve chosen to utilize based..

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Say Hello to Google’s…

At this point, it’s been widely accepted that Google and its cornucopia of offerings — Thanksgiving, anyone? — are the cream of the crop in..

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Four Steps For Hiring…

“When you hire the best, the rest is easy!” We have heard this phrase many times, but how do we put this concept into action?..

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Five Google-Approved Hacks That…

As a multifamily executive working in the Digital Age, you most likely invest in a website to help your apartment community attract potential renters, engage..

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The Surprising Way Short-Term…

Due to the immense popularity of the , apps like Airbnb and VRBO have completely changed the way people locate and secure short-term rentals. Short-term..

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Regrouping is Quickly Becoming…

Regroup…is this a new management trend?  Not a chance!  Regroup is simply an opportunity to end one month’s business cycle, recap the performance of your..

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Lifestyle-Forward Amenities and Community…

There’s no doubt that the sharing economy is redefining the meaning of public spaces. And, it’s not just the sharing economy—it’s digital technology as we..

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